Secteur 6 Focuses on Transparency and Adoptable Practices

Rosemary Feitelberg

Transparency and regenerative farming are key parts of the new direct-to-consumer company Secteur 6.

Amit and Puneet Hooda have been developing the company for the last two years with Amit Hooda, based near Boulder, Col., and Puneet Hooda, working from India, trying to parlay their expertise about organics from the food industry to the fashion industry. The brothers also started Heavenly Organics, a chocolate and food company that has distribution in 13,000 doors.

That company promotes responsible agriculture. Regenerative farming is something that they learned about through their father, I.S. Hooda, an agronomist who pioneered regenerative ways to grow food. Before launching Secteur 6, the Hooda brothers worked with farmers that they know through their organic food venture. They wanted to ensure environmental practices and certifications were in order for the fashion industry, Amit Hooda said. Read More