Transparency

We want to challenge the fashion industry, which for too long has been mired in layers of middlemen and dubious supply chains with little attention given to the farmer. Our supply chain is not top-down but collaborative. In fact, you can see every part of it. To be regenerative, we must be transparent — and we have no problem sharing.

REGENERATING LAND

Our farmers are just as important as our designers. We use only organic cotton, or BCI cotton, which is part of the Better Cotton Initiative, and silk. These farmers grow the raw material while creating a positive footprint on their farms. Hence, the cotton regenerates the land.

Cotton, while a beautiful natural material, can be harsh on the soil. For decades, much of the world's cotton has been grown with the use of pesticides. These chemicals have wreaked havoc on our environment and the farmers who use them daily. With topsoil depleting globally, we need to invest in the regeneration of the land. That’s why we’re working with farmers who are focused on organic agriculture — and those who are converting to regenerative farming practices. In fact, we even provide agronomy classes and support to our farmers to see how they can improve their crop and yield, while enriching the soil.

Unfortunately, farmers don’t do cat walks and runways. If they did, they would be telling us that the materials we wear are under threat. That’s why we have to pay as much attention to soil health as we do to fashion weeks. We even have an agronomist on our team — that’s how keen we we are about this.

Lastly, we believe in natural materials because these are the materials that let your skin breathe. They have little impact on the Earth when they’re torn, too old to wear.  They break down with ease and return to the soil they were born in. From an ecological standpoint, these materials help us alleviate our dependence on synthetics, which are all made from petroleum-based products.

And let’s face it, mounds of trash have never been fashionable.

That’s why we invest in our work Each tailor and craftsperson in our facility is provided health insurance — for themselves and for their families. We don’t want to stress out the breadwinner of the family. We want him or her to enjoy their trade. So we take the burden of health off their shoulders. Now, they can afford to visit qualified physicians at some of India’s best private care clinics and hospitals.

We provide 20 to 50 percent above average wages. And we’re making a concerted effort to draw more women in our facility. We transformed the lives of two ladies: they came in as cleaners, and left as seamstresses. We provide training to women who are keen to learn the craft because we recognize the challenges of being a working woman in India. We’ve set a goal for ourselves to increase the number of women working in our facility exponentially.

We didn’t set out to build a luxury fashion brand. We set out to build clothes that are artfully conceived and made to last.

The reality is that luxury fashion brands sell an aspirational image, not a high-quality product. It’s an illusion of joining an elite section of society. We don’t believe in divisions in humanity — we favor unity, compassion, and the power of the collective human spirit.

We use only the highest-quality cotton and silks and then weave them into thick, durable fabric that will withstand years of washing and wear. We don’t want you to chuck it in the bin after a season. We want you to cherish it in your wardrobe for the next decade — at least.

And we bring a unique spin on our designs: an amalgamation of the vibrancy and heritage of India with the chic, classic silhouettes of the French. It’s an exquisite balanced, designed for the modern woman.